This is Why

401 Apparel Mission Statement:

At 401 we believe that everyone has a story that needs to be told. Everyone make sacrifices for the things that are important to them; whether it is a single mother working multiple jobs or a young athlete sacrificing everything to make their dreams a reality, we all do incredible things for our “Why”.

While many look to the praised and famous, we look to the ordinary; because more often than not, it is the ordinary that do extraordinary things for their Why.

These are the Stories we hope to tell.

This. Is. Why.